Here’s a bit of my story!
Over the past 6+ years, I’ve written hundreds of articles, generated millions of page views, and brought in $10M+ in revenue.
As an ecommerce expert, I write SEO-optimized content that generates inbound traffic, solves users’ needs, and most importantly, tells a story. I’ve worked with B2B and B2C clients, and have created content for various target markets from fashion consumers to C-Suite executives and everything in between.
I purposefully craft content with the reader in mind. I approach every piece of content strategically, performing a thorough analysis of target keywords, consumer personas, and business goals before drafting a single word.
As a marketing generalist, I have extensive experience in blog writing, product marketing, email marketing, social media management, website copywriting, sales enablement content, and more.
I’m a lifelong learner and am always looking for the next course or skill to level up. I took that love of learning across the pond to Ireland to earn my MSc of Digital Marketing Strategy.
Outside the hours of 9-5, you can find me planning or enjoying my next trip. Taking full advantage of the digital nomad lifestyle, I’ve traveled to 27 countries, tried amazing food, and connected with amazing people from across the globe. I’m also a big fan of reading, hiking, and over-analyzing reality TV.
See my work featured on: Arka, Ecommerce Fastlane, Re:amaze, and or check out my portfolio!
Education & Certifications
-
2022 - Graduated from Munster Technological University with First Class Honours.
Live case work with various local and multinational businesses in the technology, retail, and ecommerce industries. -
2020 - Graduated with honours fom Wilfrid Laurier University, earning the awards of Top Achieving Graduate, The Myron Gottlieb Business and Economics Scholarship, and First Place in the Pepsico Pitch Competition.
Concentration in International Business.
Co-op Option—completed 3 work terms in marketing and recruitment for businesses in the education, technology, and ecommerce industries.
-
2024 - Earned Google Analytics Certification from Google Digital Academy (Skillshop).