Welcome to my portfolio!

I do love to tell a good story, but I figured it’s time to let my work speak for itself.

I am a full-time Content Marketer in the B2B SaaS space. With a niche in customer loyalty and ecommerce, I craft long-form and short-form content that focuses on engagement, retention, and conversions. As a proud data geek, I am passionate about leveraging insights and analytics to create product-led, data-driven thought leadership content that solves users’ needs (without being boring). Over the past 6+ years, I’ve written for B2B and B2C clients in a full-time and freelance capacity, ranging from software to fashion, with vastly different target audiences.

I’m a strong believer that content marketing is your opportunity to be bold, exciting, and relevant—regardless of the industry. 

I’ve been featured on Arka, Ecommerce Fastlane, Re:amaze, and more!     

Enough yapping—take a peek for yourself!

Content Strategy & Samples

I’ve published hundreds of blogs for clients in industries spanning SaaS, ecommerce, SMEs, and more. I specialize in evergreen, SEO-optimized content that improves brands’ organic traffic, keyword rankings, and conversions.

Testimonials

  • "One of the things I miss most about my time at Smile is working with Gabrielle. She is an absolute rockstar and pretty much the full package: talented, meticulous, curious and, above all else, compassionate. They say writing is becoming a lost art (eep, scary), but you wouldn't have to worry about that with Gabrielle. She's a superb writer and editor, able to adapt her writing style to work with everything from educational blogs to social media posts to thought leadership pieces. Along with her writing skills, she is also able to conduct in-depth market research, develop holistic and meaningful content strategies, and then analyze the resulting data for insights and takeaways. I was also always very impressed with how she prioritized accessibility and diversity across all of her work."

    Siân M.
    Smile.io (formerly)

  • "Gabrielle and I worked together at Smile, where she had been an integral part of our team. She consistently demonstrated exceptional skills, creativity, and a remarkable work ethic during her time as a Content Marketer. Her outstanding ability to produce engaging and high-quality blog content always impressed me. One of her outstanding qualities is her collaborative nature. She readily assisted her colleagues with their projects, showcasing a solid team spirit. She also brings a friendly and positive vibe to the work environment. I do not doubt that she will excel in future endeavours and become a valuable asset to any team!"

    Daniela P.
    Smile.io (formerly)

  • “I’ve had the pleasure of working with Gabrielle first as a co-op student and then as a freelance contractor and I can confidently say she is a beyond-exceptional copywriter, editor, and SEO strategist. Whoever she writes for is getting a phenomenal asset added to their content arsenal.”

    Tim P.
    Smile.io

  • “Gabrielle was a pleasure to work with. She was an excellent communicator and had our entire marketing strategy proposal for social media prepared for our introduction meeting. The content produced was on brand and assisted us in generating followers, website traffic and conversions. I hope to work with Gabrielle again in the future.”

    Eloise T.
    Wisetek Store

  • “I had the pleasure of working with Gabrielle on packaging copy for a brand launch. Under a tight deadline, Gabrielle was able to deliver high quality work and contribute ideas that brought the products to life. Gabrielle is an excellent copywriter who is creative, hardworking and open to feedback and collaborating on ideas. Any individual or company that works with Gabrielle will not be disappointed!”

    Laura F.
    Upper Canada Soap