ADAE Jewelry: Increased Website Traffic by 400%

Jul 5

Client: ADAE Jewelry
Industry: Ecommerce | Jewelry & Accessories
Project Date: 2022

I worked with ADAE Jewelry as the first SEO strategist to complete a competitive SEO audit, perform keyword analysis, and write 3 TOFU blogs to improve organic website traffic.

Objective:

As a new brand in a crowded industry, ADAE’s objectives were to increase:

Overall website traffic.
Sales conversions.
Organic brand discovery through unbranded search queries.

Strategy:

Throughout this process, I:

Performed a competitive SEO audit to identify keyword gaps.
Used Google Keyword Planner to evaluate historical search volumes for target keywords.
Selected a keyword basket with low competition and high relevancy for ADAE’s ICP.
Published 3 long-form blogs, each optimized for 2 keywords.
Adhered to on-page SEO best practices, achieving a keyword density of 3-5% for each blog.
Performed internal linking to each blog throughout the website.
Monitored blog performance via Google Search Console and Google Analytics.

By performing a thorough competitive SEO audit, I identified gaps in the market for specific long-tail keywords that ADAE had the potential to rank for. The process included:

Using Google Keyword Planner to evaluate historical search volumes for target keywords.
Selecting a keyword basket with low competition and high relevancy for ADAE’s ICP.
Crafting 3 long-form blogs and optimizing each for 2 keywords.
Adhering to on-page SEO best practices within each blog, aiming for a keyword density of 3-5%.
Internally linking to the blogs throughout the website.
Continuously monitoring blog performance via Google Search Console and Google Analytics.